I know what it feels like to believe your voice doesn’t matter.

For years, I carried that belief... ever since my first day of kindergarten, when a group of fifth graders trapped me in a bathroom stall and beat me while I screamed for help. No one came.

That moment planted a seed of silence in me, a belief that speaking up was dangerous. And for years, that belief shaped my life.

It showed up when I was jumped by a gang in an alleyway and didn’t fight back.

It showed up when I hesitated to ask a girl out because rejection felt like a deeper wound than loneliness.

It showed up when I sat in my bedroom, listening to my parents fight about money, realizing that their pain was tied to something I didn’t understand yet.

That belief almost cost me my life the night I was 17.

A local gang threw me off a bridge into the Gulf of Mexico during a storm. As the waves thrashed me around, exhaustion set in, and I started sinking. The thought crossed my mind: This is how it ends.

But something inside me refused to give up.

I clawed my way to the sea wall, dug my nails into the sharp concrete, and somehow pulled myself up, covered in blood and gasping for air. I stood on solid ground, staring at a fisherman who had watched it all happen and done nothing.

I felt completely alone—but for the first time, I knew I was meant for more.

The Shift: From Silence to Strength

At 18, I became a firefighter because I wanted to be the hero I never had growing up.

For eight years, I ran into burning buildings, saving people on the worst days of their lives. I thought I had finally found my purpose... until one fire changed everything.

Inside a burning home, I hit a live wire and got electrocuted.

I woke up in the hospital three days later. The doctor looked at me and said, “You’re way too young to be this unhealthy.”

I was 53 pounds overweight, exhaustImageed, and broken down.

That moment was another wake-up call. I started taking care of myself, lost the weight, and became obsessed with helping others do the same. That passion led me to leave the fire department and start my own fitness business.

I went all in—got certified, trained clients at parks, launched a boot camp, and eventually opened my own gym. We grew to 300 members, built an incredible community, and attracted investors who convinced me to franchise.

It seemed like the dream… until it all collapsed.

The franchise failed. Our main gym started struggling. I maxed out credit cards and took on loans to keep the doors open. I was $45,000 in debt.

Then my daughter, Ava, was born.

What should have been my happiest moment was filled with fear. Sitting in my truck outside the gym, staring at my reflection in the rearview mirror, I felt like a failure. Tears streamed down my face as I gripped the steering wheel.

But then, I remembered something my clients always told me:

“Jason, you’re so inspiring.”

That was it. My voice—something I had spent my whole life suppressing—was actually my greatest tool.

So, I started speaking anywhere I could. I knocked on doors, got rejected a hundred times, but finally landed a talk… dressed as a giant broccoli, speaking to kids about vegetables.

I didn’t sign any clients that day, but I saw a spark of hope.

That one small win led to speaking at the Chamber of Commerce, which led to a TV segment, which led to podcasts, which led to something I never expected… people wanting to work with me because of my story.

One day, while I was going live on Facebook, an old friend reached out.

"Hey, Jason... I saw what you’ve been doing. I think you’d be perfect for a show in South Miami called The Health Channel."

I said yes.

That appearance gave me something I hadn’t felt in a long time... confidence. If I could do this, what else was possible?

I decided to chase a childhood dream: American Ninja Warrior.

After many failed attempts to get on the show, i FINALLY got on... and while filming... I asked the head producer, Peter, what his #1 piece of advice was to make it. His answer?

“Your story is your leverage.”

That single sentence changed everything.

I took that lesson and applied it to my marketing, my messaging, and my content. And everything began to shift.

The Breakthrough: Turning My Story Into a Business

By 2019, I went all-in on building an online business. I started creating content and going live every day... sometimes with no viewers, sometimes with just one. But I kept showing up.

Then one day, I tried something different.

Instead of posting another workout tip, I shared my real, raw story about struggling as a business owner. And something crazy happened… my inbox exploded. My DMs were filled with people saying, “This is exactly what I needed to hear.”

I thought it was a fluke—so I did it again. And again.

Each time, more engagement. More leads. More clients.

I realized I had cracked the code. It wasn’t just about posting more content—it was about sharing the right message in the right way.

I studied what made content convert, tested different frameworks, and refined it all into a system. Within 30 days, I signed 11 new clients and made $33,383 in cash.

That system became what i now call ... The Conversion Content System.

Since then, I’ve helped over 221+ coaches use their own stories and messaging to sign more clients, hit record income months, and build thriving businesses... without DM spamming or content overwhelm.

Your Story is Your Business

I know what it’s like to feel invisible. To struggle. To wonder if success is even possible for you.

But I also know this: Your story is your superpower.

When you learn to craft and share your message the right way, you’ll attract dream clients who resonate with your journey. You’ll build a brand that people trust. And you’ll finally have the impact and income you’ve been working so hard for.

That’s exactly what we do at The School of Impact. If you’re ready to finally build a business that works for you, let’s talk.

We help transformation-driven coaches—fitness, health, nutrition, and mindset experts—turn their expertise into an in-demand brand and a thriving six-figure business (some even 7-figures)

But instead of relying on outdated, spammy tactics, we help coaches master strategic messaging, storytelling, and content that attracts their dream clients and fuels a sustainable, high-impact business.

If you’re ready to build a coaching business that works for you—without the content grind or endless DMs—let’s talk.

Your voice matters.

Your message matters.

And the world needs to hear it.

Want to Learn How to Turn Your Story Into a Client-Attracting Machine? Let’s Work Together

P.S. Here's my standing in all my GLORY (after falling into the cold 20 degree water in Atlanta 🤪)