The 5 Secrets to Turning Your Content into a Client Magnet

How to turn what you’re already posting into a client-generating machine.

Let’s Keep It Real — You Don’t Need More Content

I’m gonna walk you through a really simple way to get more dream clients from the content you’re already posting.

And when I say “content,” I’m talking about anything you’re putting out there — whether it’s Facebook, Instagram, the tickety-talkies, the YouTubes, maybe ads, podcasts, or even speaking on stage.

Basically, if you’re communicating your message to the world in any way — this is for you.

What I’m about to show you isn’t about becoming Insta-famous or going viral (though that can happen).
It’s about conversion — how to communicate in a way that makes people stop scrolling and say:

“Holy sh*t… this person gets me.”

It’s how to position yourself in your niche as the one right and obvious choice.

Because let’s face it — you don’t need more likes or followers.
You need more people raising their hand saying, “Tell me more.”

Step 1: Stop Consuming and Start Posting

Before we dive into the deeper stuff, if you’re still sitting on the sidelines — mentally masturbating over content — my first piece of advice?

👉 Get messy.
👉 Post.
👉 Practice.

You can’t find your voice by thinking about it.
You find it by using it.

I still remember my first attempts back in 2016… trying to go live, heart pounding, cottonmouth so bad I could barely talk.
Reading off a script. Sweating like crazy. It was a disaster.

But you know what? That’s how I found my rhythm.
And you will too.

So if you’re already posting — awesome. Let’s make what you’re doing way more effective.

Step 2: Know Exactly Who You’re Talking To

There’s a massive difference between:

• An unqualified lead

• A somewhat qualified lead

• And a mother-lovin’ dream client.

And if you want more of that last one, you’ve gotta get hyper-specific.

Think about your best client ever.
Not your top five. Not your niche in general.
One person.

Who is that?

If you’ve never had a dream client yet — go get one.
But if you have, picture them right now.

• What problem did they come to you for?

• What were they struggling with?

• What did their day look like?

• What were they thinking about all day?

If you had a camera following them, what would you see?
If you could read their mind, what would you hear?

This clarity alone will transform how your content hits.

Because right now, most coaches sound like they’re yelling into a crowded room.
But when you start speaking directly to one person — your Tom, your Sarah, your whoever — everything changes.

Step 3: Understand Market Sophistication (aka Why Your Message Isn’t Landing)

There’s this absolute classic book — Breakthrough Advertising by Eugene Schwartz.
If you haven’t read it, it’s basically the Holy Bible for marketing psychology.

Schwartz talks about market sophistication levels.

Here’s the short version:

• Level 1: You’re first to the market. You can say bold, basic stuff like “Lose ugly fat fast!” and everyone’s mind is blown.

• Level 2: People start catching on. They’ve seen similar offers, so you can still make bold claims — but it’s getting crowded.

• Level 3+: The market becomes super aware. Everyone’s saying the same thing.

And guess where we’re at today?

We’re deep in Level 4 or 5.
The online coaching space is packed. Fitness, health, consulting, service industries — everyone is saying the same damn thing.

Which means: generic = invisible.

The Era of “Unique Mechanisms” (and Why Most Are Garbage)

Marketers started using what’s called a “unique mechanism” to stand out.
You know, stuff like “Lose 20 pounds fast without starving — using my Flexible Fuel Framework.”

That’s good… if it’s real.

But let’s be honest — half of what’s out there right now is ChatGPT-spawned nonsense.

Everyone and their grandma has a “method,” a “blueprint,” or a “system” with some cheesy acronym that sounds like a bad protein shake.

Here’s the thing:
You can’t fake depth.

To stand out today, you’ve gotta go deeper than a label.
Your mechanism needs to come from truth, not a random AI-generated buzzword.

So instead of chasing cleverness, focus on clarity.

Step 4: The Anatomy of a Hero Message

Now we’re getting into the good stuff.

The Hero Message is the foundation of everything — your posts, ads, videos, sales pages, workshops… all of it.

It’s what makes your content convert.
Because when you master this, every piece of content becomes a client magnet.

So let’s break it down.

1. Make Your Client the Hero

Let’s say your dream client’s name is Tom.

Tom’s an overworked dad.
Corporate job. Climbing the ladder.
But somewhere along the way, he’s let himself go.

He’s up 50 pounds.
His energy’s shot.
His testosterone’s tanking.
He keeps saying he’ll get back in shape… but between work, family, and his buddies inviting him for IPAs and poker night — it never happens.

Sound familiar?

This is Tom’s story.

And here’s the key: You’re not the hero. Tom is.

As Donald Miller says in StoryBrand — you’re the guide.

You’re Yoda.
He’s Luke.

You’re the mentor helping him slay his own dragons.

So your content needs to show:

• His external struggle (the visible pain — e.g. low energy, extra weight)

• His internal struggle (the guilt, frustration, shame)

• And the core problem keeping him stuck.

2. Go Beyond Generic Details

Most coaches stop at “Tom wants to lose weight.”

Boring.

You’ve gotta get specific.

• He’s carrying 53 pounds of stubborn belly fat.

• His treadmill’s become a clothes rack.

• He’s tried 3 personal trainers.

• He’s half-following a coworker’s keto plan.

Now we’re painting a real picture.
The more specific, the more it resonates.

Because vague content attracts vague leads.
Specific content attracts dream clients.

3. Identify Their Limiting Beliefs

Next, list out 3–5 beliefs your Tom has that are keeping him stuck.

Stuff like:

• “This is just how life is after 40.”

• “It’s probably my genetics.”

• “I just need to diet harder.”

These are the thoughts running through his head.

And if you don’t address them, you’ll never convert him — because people will fight to protect their beliefs more than they’ll fight for their dreams.

4. Introduce the Villain

Every hero needs a villain.

And no — the villain isn’t your client.

It’s the thing holding them back.

For Tom, maybe it’s:

• The restrictive diet trap

• The low testosterone loop

• Or modern food culture packed with garbage that’s wrecking his hormones

Your job is to name the villain.
Give it form. Make it real.

When Batman tells Robin, “We’re fighting The Penguin,” it’s exciting.
When he says, “We’re fighting some random guy with an umbrella,” it’s lame.

Your villain gives meaning to the fight.

5. The Turning Point (aka Epiphany Bridge Story)

Now that you’ve set the scene, it’s time for the shift.

This is the moment of realization — where everything changes.

It can be:

• Your own story (when you had your breakthrough)

• Or a client’s transformation story

This bridges the gap between pain and possibility.

Like, “I used to believe I was broken too — until I discovered X.”

It’s the spark that gives your audience hope.

6. The Transformation Journey

Here’s where you paint the path.

Most people just shout “transformation” with no details.
But you want to make it believable.

For example:

“Tom, imagine losing that stubborn 50 pounds of belly fat that’s been hanging over your belt — not through starvation, but by finally eating like a man again. Imagine walking into your next family barbecue and having your buddies do a double take. Your wife’s proud. Your kids respect you.”

Now, break the journey into three stages:

• Short-term: Drop 5–10 pounds of water weight. Feel energy again.

• Medium-term: Down 20 pounds, strength’s up, confidence growing.

• Long-term: Down 50 pounds, abs showing, testosterone through the roof, doctor’s saying “you’re looking better than your 30s.”

That’s a story someone can see themselves in.

It’s not overnight magic — it’s real, believable, and emotionally charged.

7. The Unique Solution (Your Framework)

This is where you step back in as the guide.

Think of it like this:
Tom’s Luke Skywalker. You’re Yoda.
Luke still needs a plan.

That plan = your unique solution.

When I was running my fitness coaching, my system was called the Stubborn Fat Solution.

It was my method — how I trained, ate, and managed mindset — and it worked.

So when I started helping other coaches, I built a similar system around messaging and marketing.

For example, my process now looks like:

1. Dial in the messaging – say the right words in the right way to the right people.

2. Run Conversion Content Campaigns – create posts, hooks, and videos that attract leads.

3. Host a live event or workshop – turn attention into booked calls and sales.

4. Install a Content Ecosystem – nurture non-buyers through email, YouTube, and podcasts.

This simple plan helps coaches double or even triple their inbound leads, calls, and clients.

That’s what your clients want too — a clear, doable plan.

Just don’t overcomplicate it.
Three to five steps is perfect.

If your process needs nine steps, it’s probably too complex — split it into phases or programs. Think “base camp before Everest.”

8. Belief Shifting and Influence (The Secret Sauce)

Now… here’s where 99% of coaches drop the ball.

They teach information — but don’t shift beliefs.

And the truth is, information doesn’t sell. Influence does.

Think about it:
Google says over 1.1 billion posts are published every day.
The internet’s drowning in “tips.”

You don’t need to be the loudest. You need to be the most believable.

That means learning how to challenge old beliefs and install new ones.

For Tom, his belief is:

“It’s my genetics. I just need to diet harder.”

You can’t just tell him, “That’s wrong.”

You have to show him.

Example:

“Tom, it’s not about eating healthy — it’s about eating right. You’re stuck because you’re under-eating and destroying your metabolism. Once we got Holly eating more of the right foods — not less — she dropped 25 pounds in 90 days and six inches off her waist.”

Now he’s seeing proof through story.

That’s influence.
That’s persuasion rooted in empathy.

And that’s what makes content convert.

Step 5: Apply This Everywhere

Once you understand the anatomy of a hero message, you can apply it everywhere:

• Your posts

• Your videos

• Your ads

• Your sales calls

• Even your workshops

Because this framework isn’t about hacks.
It’s about how humans actually make decisions.

When your message speaks to someone’s real story — their struggles, beliefs, desires, and dreams — they don’t need convincing.
They convince themselves.

The Full Circle: Why Messaging Is the Conversion Engine

I say this all the time, and I’ll say it again:

“If you’re saying the wrong words to the right people — it won’t work.
But if you say the right words, in the right way, to the right people — everything works better.”

Doesn’t matter if you’re running ads, posting on Facebook, speaking on podcasts, or hosting live events…

Messaging is the conversion engine.

It’s the difference between:

• Crickets vs. conversations

• Confusion vs. clarity

• Noise vs. demand

You can have the best marketing plan in the world, but if your messaging’s off — none of it matters.

It’s like dieting.
Doesn’t matter how “healthy” you eat — if your calories aren’t right, you won’t get the result.

Same with messaging.
You can post 24/7, but if your message isn’t dialed in… none of that content will convert.

Final Thoughts

Here’s what I want you to take away:

1. Clarity beats cleverness.
   Don’t chase viral. Chase resonance.

2. Your content isn’t about you.
   It’s about your client’s story — told through your perspective.

3. Belief shifting beats information dumping.
   Influence over intellect every time.

4. Specificity wins.
   Generic content attracts generic leads.

5. Your message is your multiplier.
   When you get this right, everything else — content, ads, sales — gets easier.

So, go create your Hero Message.
Speak directly to your Tom.
Show him his villain. Guide him to his transformation.

And when you do — your content won’t just get engagement…
It’ll create clients.

Who Is Jason Meland?

I am a value creator, mentor, and entrepreneur. I help online coaches master their messaging, attract dream clients, and build thriving high profit, high impact businesses.

When You’re Ready, Here’s How I Can Help You:

1. Grab a copy for the 5 posts responsible for 7 figures in online fitness sales: https://www.indemandcoach.com/5-posts-ebook-2505 

2. Join the waitlist to get an invite to join the Client Attraction Accelerator https://www.indemandcoach.com/in-demand-waitlist 

3. Work with me personally 1:1 to build a high profit, high impact online coaching business. DM me "mentorship" here for details