How I Consistently Attract Clients Without Cold DMs, Setters, or Ads
How I Get Clients Every Month Without Cold DMs, Appointment Setters, or Paid Ads
Let me show you exactly how I consistently get clients every single month for my online coaching business—without DMing 50 people a day, hiring appointment setters to pretend they’re me, or running paid ads.
No tricks. No gimmicks. Just the honest breakdown of what actually works.
Why This Isn’t Another "Secret Funnel" Pitch
Let’s get one thing straight: this isn’t a bait-and-switch where I pretend to give you the goods, then pivot to pitch some secret funnel. You know I run an education and consulting business. If you vibe with me and I can solve your problem, cool. If not, that’s cool too.
What I am going to do is walk you through exactly why I no longer cold DM, why I fired my appointment setter, and how I consistently attract clients who are ready to work with me.
The Journey: From Burnout to Inbound
From $200 in the Bank to a Thriving Gym
Let’s rewind. In 2019, I had a fitness center in South Florida, one of the most competitive markets out there. But I didn’t start with a fancy setup. I had $200 in my account, no car, and a bike.
Literally, I was riding around with cones and weights in a backpack hosting bootcamps.
I grew that gym through sheer grit: networking, speaking, running ads, and community engagement. We eventually built a base of 300+ members and served over 3,000 people.
Going Online... Then Burning Out
When COVID hit in 2020, I went fully online and sold the gym. What worked back then was simple volume:
Content posts
DM everyone who liked or commented
Book 10-min triage calls
Send applications and VSLs
Close on 60-min sales calls
At the time, I even hired an appointment setter to do the DM grind and run the triage calls.
And yeah—it worked. But it didn’t feel good.
Why I Fired My Setter
I started to feel burned out. More importantly, I felt inauthentic.
Having someone pretend to be me in the DMs? Felt like starting client relationships with a lie.
And even though my coach said, "This is what you gotta do," something in me knew: there had to be another way.
So, I fired my setter. I doubled down on video, live content, and what I now call conversion content campaigns.
The result? More inbound leads. More aligned clients. Way less stress.
Messaging is the Real Secret Sauce
Why Content Alone Isn't Enough
Everyone posts. Everyone talks.
But few actually resonate.
It wasn’t just that I was doing live videos. It was that my messaging finally landed. People were DMing me saying:
“Hey man, I saw your video and it really hit home. How do I work with you?”
Because I wasn’t just making noise. I was:
Speaking to real pain points
Using language my dream clients already used
Offering a new belief system
Resonance Over Vanity
I don’t care about vanity metrics.
I don’t need 10,000 followers. I’d rather have depth with 10 people than surface-level reach with 10,000.
You build trust by being real, clear, and consistent.
The Birth of the System
From Accidental Results to Intentional Strategy
In 2021, I had a guy named Leo from a mastermind ask, "Dude, what are you doing to get all these clients?"
I didn’t even have an offer or a course at the time.
But I showed him what I was doing:
Going live weekly
Hosting free trainings
Telling real stories
Offering my perspective
He went from $1.5k/month to $26k, then $33k/month in a matter of weeks.
Then another coach joined. Then another.
Before I knew it, I’d made $140,000 from a method I hadn’t even named yet.
It all stemmed from messaging, story, and consistent video content.
The Big Shift: From Teaching to Transforming
AI made information a commodity.
Your clients can Google your tips. They can ask ChatGPT for a plan.
What they can’t get is:
Your perspective
Your co-creation
Your truth and belief in them
That’s what they’re paying for.
They want someone to shortcut their path, hold them accountable, and speak the truth.
Let’s Get Tactical: How the System Works
Step 1: Nail Your Messaging
Your messaging must:
Speak to your dream client’s real problems
Reflect how they actually talk
Position your unique method as the breakthrough
Ask yourself:
Are you saying the right thing to the right person in the right way?
Are you meeting people where they are, not where you want them to be?
Important: Speak to the symptoms they feel today, then guide them to your deeper solution.
Step 2: Create Demand With Conversion Content Campaigns
Once your messaging is dialed in, we need to create intentional demand.
I teach this through what I call Conversion Content Campaigns. Here’s the structure:
Hook: Attention-grabbing and emotionally relevant
Story or Unique Insight: Something real, something different
Offer: Free training, masterclass, challenge, or VSL
Repeat this at least once a month.
You don’t need more volume. You need more intentionality.
Step 3: Stay Diverse With Your Content
We use 4 core content buckets:
Connection – Share your values, beliefs, lifestyle
Influence – Shift beliefs, bust myths, change minds
Authority – Show proof, thought leadership, insight
Conversion – Clear CTAs with purpose
Diversity + storytelling + realness = resonance.
Step 4: Use a Value-First Conversion System
Your content must lead to a value-first conversion process:
Workshop
Masterclass
VSL
Low-ticket offer
But here’s the key:
Your conversion mechanism isn’t just about selling your program.
It must sell 4 beliefs:
A new belief that challenges the old way
An aspirational identity they want to become
Your unique mechanism (why your way is different)
Social proof that builds trust
You do that? You sell without selling.
And when they feel the shift internally, they reach out.
My Business Now: Simple, Profitable, Aligned
In 2023, I was making $100k+ months but hated my business:
Appointment setters
VA firms
Assistant coaches
Broken margins
Now?
Just me, a VA, and a part-time video editor
90–95% profit margins
No burnout
Aligned and happy
Burned the bro-scale model to the ground. Built something that actually fits my life.
Final Thought: Why This Works Now More Than Ever
Google ran a study that said people need 7 hours of content before buying.
That means:
Short-form is not enough
Reels build awareness, not trust
Masterclasses, YouTube, and podcasts are king
When you:
Nail your messaging
Create demand intentionally
Stay diverse in content
Have a value-first conversion system
You build a business that attracts clients, not chases them.
So now the question is...
Will you keep chasing volume and burning out?
Or will you double down on resonance, story, and systems that actually work?
Let’s go.
Make the money. Change the lives.
Peace.
Who Is Jason Meland?
I am a value creator, mentor, and entrepreneur. I help online coaches master their messaging, attract dream clients, and build thriving high profit, high impact businesses.
When You’re Ready, Here’s How I Can Help You:
Grab a copy for the 5 posts responsible for 7 figures in online fitness sales: https://www.indemandcoach.com/5-posts-ebook-2505
Join the waitlist to get an invite to join the Client Attraction Accelerator https://www.indemandcoach.com/in-demand-waitlist
Work with me personally 1:1 to build a high profit, high impact online coaching business. DM me "mentorship" here for details
