How To Say Things That Make Your Dream Clients Want To Buy

In this video, I want to show you how to say things that actually get your dream clients to want to buy your stuff.

Especially if you’re in the coaching space…

Or the education space…

Or really any business where you’re selling an intangible outcome.

Because here’s the thing:

You’re not selling a water bottle.

You’re not selling a couch.

You’re not selling some physical product people can pick up, touch, inspect, compare, and go, “Yep, that’s the one.”

You’re selling an outcome.

You’re selling a transformation.

You’re selling belief.

You’re selling the future version of their life, body, business, relationship, confidence, identity, or whatever it is you help people create.

And because of that…

The words matter.

A lot.

The words you say in your content matter.

The words you say on your sales calls matter.

The words you put on your sales page matter.

The words you use inside your webinars, workshops, VSLs, emails, DMs, and conversations matter.

Because if you’re saying the wrong words…

In the wrong order…

To the wrong people…

You’re going to attract the wrong people.

Or worse…

You’re going to attract nobody at all.

And that’s what I see happening with so many coaches right now.

They’re posting content.

They’re running ads.

They’re putting offers out there.

They’re doing all the things they think they’re supposed to do.

But they’re either getting a bunch of people who aren’t a fit…

Or they’re getting crickets.

And what I want to help you do is reverse that script.

Because when you learn how to say the right words, in the right way, in the right order, to the right people…

Your marketing starts doing a lot of the selling for you.

People show up warmer.

They show up more qualified.

They show up already understanding why they need help.

And instead of you trying to convince people on a sales call…

The sales call becomes more of a formality.

This Isn’t Something I Learned From ChatGPT Yesterday

Now, just to give you some context…

This is not something I learned from watching a YouTube video yesterday.

This is not something I asked ChatGPT to spit out for me.

This comes from real-world reps.

Over the last 15 years, I’ve had thousands of sales conversations.

I’ve posted thousands of pieces of content.

I’ve worked with thousands of clients.

I built a gym in South Florida to over 300 members.

I served thousands of people over about eight years in that brick-and-mortar fitness business.

Then I built an online fitness coaching business where I got to serve hundreds of clients.

Then I moved into marketing consulting and coaching, where I’ve worked behind the scenes with some very large brands in health, fitness, wellness, education, and online coaching.

So I’ve seen a lot.

I’ve seen what works.

I’ve seen what doesn’t.

I’ve seen what gets people to lean in.

I’ve seen what makes people tune out.

And in the last eight months alone, I’ve taken roughly 270 sales calls and generated around $830,000 in sales.

And I can tell you something very clearly:

When you’re in an environment where if you don’t sell, you don’t get paid…

You learn fast.

There’s no theory there.

There’s no cute little marketing concept that sounds good but doesn’t actually work.

You either learn how to communicate in a way that moves people…

Or you don’t eat.

And when you’re also behind the scenes in companies that are doing pretty well, especially in the health and wellness space, you get a lot of data.

You see what people are saying.

You see where they get stuck.

You see why they buy.

You see why they don’t buy.

You see the patterns.

And that’s what I want to give you here.

I want to give you some of the strategies and skill sets that have helped me prosper in my own coaching businesses, in my sales career, and in the companies I’ve been able to help.

Because if you’re a coach, consultant, creator, or expert…

This can change everything.

It’s Not Just About Posting More Content

The first big thing you have to understand is this:

It’s not just about posting content.

It’s not just about running ads.

It’s not just about making more reels, writing more emails, or throwing another funnel together.

We live in an AI-driven, information-overloaded world.

The last thing people need is more freaking information.

Seriously.

They don’t need another checklist.

They don’t need another random tip.

They don’t need another “3 ways to lose fat” post.

They don’t need another “how to grow your business” carousel that sounds like it was copied from every other coach online.

What people need is leadership.

They need guidance.

They need someone who can help them make sense of the chaos.

They need someone who can call them forward.

They need someone who can help them see what they’re not seeing, believe what they don’t currently believe, and take action on the thing they’ve been avoiding.

And that requires influence.

So if you’re not driving and you can write this down, write this word down:

Influence.

You have to learn how to influence people to make a decision.

And I know that word can feel weird for some people.

Some people hear “influence” and think manipulation.

But that’s not what I’m talking about.

I’m talking about ethical influence.

I’m talking about leadership.

I’m talking about helping people see the truth.

Because here’s the reality:

If you are not influencing your ideal clients…

They are still being influenced by something.

If you help people lose weight, maybe they’re being influenced by drugs and alcohol.

Maybe they’re being influenced by the diet industry.

Maybe they’re being influenced by family members who normalize unhealthy habits.

Maybe they’re being influenced by Big Pharma.

Maybe they’re being influenced by some Instagram fitness influencer who tells them they need to eat 1,100 calories and do two hours of cardio.

They’re being influenced by someone.

So the question is not, “Should I influence people?”

The question is:

Are you willing to step up and influence them toward something better?

Because if you actually believe in what you do…

If you actually believe you can help people…

Then learning to communicate persuasively is not optional.

It’s part of the responsibility.

The Eight Core Beliefs Your Dream Clients Must Have Before They Buy

This brings me to the first major concept.

There are eight core beliefs people have to develop in order to want to buy from you.

And these beliefs should be built into your content.

They should be built into your webinars.

They should be built into your workshops.

They should be built into your sales pages.

They should be built into your sales calls.

But here’s the key:

If you can build these beliefs before the sales call, everything gets easier.

Because now you’re not getting on a call with someone who is skeptical, confused, guarded, and trying to poke holes in everything you say.

You’re getting on a call with someone who already understands the problem.

They already doubt their current approach.

They already believe your method is different.

They already believe the result is possible for them.

They already see why now matters.

They already believe they need help.

And they already trust you as the guide.

That’s when people show up pre-sold.

So let’s walk through these.

Belief #1: The Problem Belief

The first belief is the problem belief.

This is what I also think of as pain.

And it’s twofold.

First, they need to believe they actually have a problem worth solving.

Second, they need to believe the problem is not what they originally thought it was.

That second part is huge.

Because most people are trying to solve the wrong problem.

Let’s use weight loss as a simple example because that’s the world I originally came from.

If someone is trying to lose weight and they think the reason they’re not losing weight is because they’re not dieting hard enough, what are they going to do?

They’re going to diet harder.

They’re going to cut more calories.

They’re going to restrict more.

They’re going to beat themselves up more.

They’re going to try to out-discipline a broken approach.

But if you sell something like flexible dieting or a smarter nutrition system, you need to introduce a new problem.

You need to help them see:

“Hey, it’s not that you need to diet harder. It’s that you need to learn how to eat right.”

That was one of the lines I used all the time in my fitness business.

I would say:

“It’s not just about eating healthy. It’s about eating right.”

And when I said that, people would immediately lean in.

Because now they’re thinking:

“Wait… what do you mean?”

“How do I eat right?”

“What’s the difference?”

And that creates a gap.

That gap is where desire starts.

Because now they realize they’ve been solving the wrong problem.

They thought the problem was discipline.

They thought the problem was calories.

They thought the problem was effort.

But now you’ve introduced a new lens.

And when you introduce a new problem, you create demand for a new solution.

This is where so many coaches mess up.

They keep talking to the surface-level problem.

But surface-level problems create commodity messaging.

If you’re saying the same thing everyone else is saying, your audience has no reason to pay attention.

But when you can name the deeper problem…

The real problem…

The hidden problem…

Now you become interesting.

Now you become relevant.

Now you become the person who finally put words to what they’ve been feeling.

Belief #2: The Doubt Belief

The second belief is doubt.

Your prospect must doubt their current approach.

And not just doubt it like, “Oh, maybe I didn’t do it hard enough.”

They need to believe their current approach is structurally broken.

Not poorly executed.

That’s a huge distinction.

Because most people think their current method would work if they just did it better.

They think:

“I just need to be more consistent.”

“I just need to be more disciplined.”

“I just need to post more.”

“I just need to try harder.”

“I just need to get better at the thing I’m already doing.”

But sometimes the method itself is broken.

Back to the weight loss example…

If someone believes they just need to diet harder, they’re going to stay stuck in the same loop.

Restrict.

Fall off.

Feel guilty.

Start again.

Restrict harder.

Fall off again.

Feel even more guilty.

And repeat that cycle for years.

So you have to help them doubt the current approach.

You have to show them:

“Hey, the issue is not that you didn’t diet hard enough. The issue is that dieting harder was never the real solution.”

This applies to business too.

A coach may think:

“I just need to post more content.”

But what if posting more content is not the answer?

What if the real issue is that their messaging doesn’t create demand?

What if they’re educating people but not influencing them?

What if they’re giving value but not shifting beliefs?

What if they’re stuck in the friend zone where people like them, but nobody buys?

Now we’re introducing doubt.

Not doubt in themselves.

Doubt in the old way.

That’s important.

Because if you make people feel like they’re the problem, they shut down.

But if you show them the approach is the problem, they open up.

They go:

“Ohhh… maybe I’m not broken. Maybe the system I’ve been following is broken.”

That’s powerful.

And one of the best ways to do this is through stories.

Tell stories about clients who were doing the old thing and staying stuck.

Tell stories about yourself doing the old thing and staying stuck.

Tell stories that reveal why the old way doesn’t work anymore.

Because once someone doubts their current approach, they become open to a new one.

Belief #3: The Method Belief

The third belief is the method belief.

They must believe your methodology is categorically different.

Not just a better version of what they’ve already tried.

This is very, very important.

Because a lot of people try to sell their methodology on a sales call.

Or they try to explain it on a sales page.

But this belief should be created much earlier.

It should be created in your content.

In your YouTube videos.

In your webinars.

In your workshops.

In your VSLs.

Because if someone shows up to a sales call thinking your method is just another version of what they’ve already tried, you’re going to have a hard time selling them.

Think about it like this.

If someone is afraid of airplanes, and you keep trying to sell them a better airplane, they’re still not getting on the plane.

You can tell them:

“This plane has better seats.”

“This plane has better snacks.”

“This plane has more leg room.”

“This plane has nicer windows.”

They don’t care.

They’re afraid of airplanes.

So if your audience believes your method is just a slightly better version of the thing that already failed them, they’re going to resist it.

That’s why you need to show them how your method is categorically different.

Not “better.”

Different.

Different category.

Different mechanism.

Different approach.

Different reason it works.

This is where your unique mechanism matters.

For example, in my world, I don’t want people thinking:

“Oh, Jason just teaches content.”

No.

That’s too broad.

That’s too commoditized.

That puts me in a category with every other person telling people to post more reels and write better hooks.

What I want people to understand is:

This is about belief-shifting messaging.

It’s about saying the right words, in the right order, to move people from skeptical to sold before they ever talk to you.

That’s different.

That gives them a new lens.

And when your method feels different, people become curious.

When it feels like more of the same, they check out.

So ask yourself:

Are you communicating why your method is categorically different?

Or are you just saying the same promise everyone else is saying with slightly different words?

Because your dream clients need to believe your way is different before they buy your way.

Belief #4: The Desire Belief

The fourth belief is desire.

They must believe the outcome is possible and available to someone in their specific situation.

That last part matters.

Not just possible.

Possible for them.

Because people will often believe the outcome is possible in general.

They’ll believe other people can do it.

They’ll believe you can do it.

They’ll believe the person in your case study can do it.

But then they’ll say:

“Yeah, but I’m different.”

“My situation is different.”

“My genetics are different.”

“My niche is different.”

“My audience is different.”

“My schedule is different.”

“My family situation is different.”

“My confidence is different.”

“My business is different.”

And if they don’t believe the result is possible for someone like them, they won’t move.

This is where stories become insanely powerful.

Client stories.

Case studies.

Your own story.

Specific examples.

Back to weight loss…

Someone might say:

“Well, it’s easy for you to say. You don’t know my genetics.”

Okay.

Then tell the story of Susie.

Susie thought she had bad genetics.

Susie thought her body was broken.

Susie thought she had tried everything.

But when she stopped doing the old thing and started following the right method, she finally got the result.

Now the prospect thinks:

“Wait… Susie was like me.”

“She had the same fear.”

“She had the same problem.”

“She had the same doubt.”

“If she did it, maybe I can too.”

That’s the desire belief.

You’re not just hyping up the dream.

You’re making the dream feel available.

That’s what good marketing does.

It makes the person go:

“I can see myself in that.”

And this is why generic proof doesn’t always work.

You can say:

“My client made $100K.”

Cool.

But if your audience is at $5K/month and overwhelmed, that may actually feel too far away.

They might not see themselves in that story.

But if you tell the story of someone who was stuck at $7K/month, overwhelmed, inconsistent, not sure what to post, and then they made a shift and signed three clients…

Now they lean in.

Because it feels close enough to be believable.

Your job is to make the outcome feel real, specific, and available to them.

Belief #5: The Identity Belief

The fifth belief is identity.

They must be willing to release their current identity and step into the person who gets the result.

Man…

This one is huge.

And honestly, this is where I see so many people get stuck.

Over the last eight months, I’ve been on roughly 270 sales calls with people who want to grow their online fitness coaching companies, health coaching companies, and coaching businesses.

And I can’t tell you how many people are stuck in an old identity.

They say they want to become an entrepreneur…

But they’re still operating like a nine-to-fiver.

They say they want to build a real business…

But they’re still thinking like someone who is scared to be seen.

They say they want to make more money…

But they’re still attached to the identity of someone who struggles.

They say they want freedom…

But they keep making decisions from fear.

And it’s sad to see.

Because our old identities shackle us.

That old version of you can become a prison.

And the crazy part is, people don’t always realize they’re choosing the prison because it feels familiar.

A new identity is scary.

Even if it’s better.

Even if it’s what they want.

Even if it’s the thing they’ve been praying for.

It’s still unknown.

And the unknown can feel threatening.

So in your content and marketing, you need to help people buy into the aspirational identity.

You need to show them who they are becoming.

You’re not just selling a program.

You’re selling a new version of themselves.

You’re helping them see:

“This is who you are stepping into.”

“This is the kind of person who gets this result.”

“This is what you have to release.”

“This is what you have to believe.”

“This is how you have to start moving.”

And again, stories are one of the best ways to do this.

Tell the story of the client who stopped seeing herself as someone who “wasn’t good at sales” and started seeing herself as a leader.

Tell the story of the coach who stopped identifying as a struggling beginner and started operating like a business owner.

Tell the story of how you had to let go of an old identity to become who you are now.

Because people don’t just need information.

They need permission to become someone new.

And when your messaging gives them that permission, it becomes magnetic.

Belief #6: The Investment Belief

The sixth belief is the investment belief.

They must believe that the cost of inaction, in both money and time, is keeping them more stuck than the investment would.

This is where “I need to think about it” shows up on sales calls.

And listen…

Sometimes people genuinely do need to think.

But a lot of the time, “I need to think about it” is fear.

Fear of investing and it not working.

Fear of putting money into themselves.

Fear of looking stupid.

Fear of failing publicly.

Fear of telling their spouse.

Fear of making the wrong decision.

Fear of feeling shame if they try and still don’t get the result.

There’s a lot that comes up around investment.

And if you only try to overcome that on the sales call, you’re fighting uphill.

You want to build this belief before the call.

You want your content to help them see:

“What is waiting actually costing me?”

“What is trying to figure this out alone costing me?”

“What is staying in the same cycle costing me emotionally, financially, and energetically?”

Because people often obsess over the cost of action.

But they ignore the cost of inaction.

They ask:

“What if I invest and it doesn’t work?”

But they don’t ask:

“What happens if I don’t invest and nothing changes?”

They ask:

“What if I spend the money?”

But they don’t ask:

“What has staying stuck already cost me?”

They ask:

“What if now isn’t the right time?”

But they don’t ask:

“How many more months am I willing to repeat the same pattern?”

This belief matters.

Because when someone truly sees the cost of waiting, urgency becomes natural.

Not fake urgency.

Not pressure.

Not manipulation.

Real urgency.

The kind that comes from realizing:

“I can’t keep doing this.”

And if you can help someone see that before they ever get on the call with you, the call becomes much easier.

Because now they’re not just thinking about the price.

They’re thinking about the price of staying the same.

Belief #7: The Help Belief

The seventh belief is the help belief.

They must believe that getting expert help from you is faster and more effective than trying to figure it out alone.

This one is massive right now.

Because so many people are trying to ChatGPT their way to success.

And listen, I love AI.

AI is a great tool.

But AI is not a mentor.

AI is not accountability.

AI is not lived experience.

AI is not someone who can look at your specific situation, see what you can’t see, call you out, guide you, challenge you, and help you execute.

People need help.

They need perspective.

They need accountability.

They need someone who has actually been there.

They need someone who understands the terrain.

But if they don’t believe that, they’ll keep trying to piece it together alone.

They’ll keep watching YouTube videos.

They’ll keep asking ChatGPT.

They’ll keep buying random cheap courses.

They’ll keep collecting information but not changing anything.

So you have to show them why expert help matters.

And there are a lot of ways to do this.

You can use metaphors.

You can use analogies.

You can use stories.

You can use external case studies.

For example, if I’m talking to entrepreneurs, I can talk about Alex Hormozi.

When his gyms were struggling, he invested in help.

That help eventually connected him into a new world, got him around people like Russell Brunson, and exposed him to ideas that helped him build Gym Launch.

That story knocks out multiple beliefs at once.

It shows that successful people get help.

It shows that proximity matters.

It shows that expert guidance can collapse time.

It shows that trying to figure everything out alone is not some badge of honor.

Because it’s not.

Figuring everything out alone is usually expensive.

It costs time.

It costs money.

It costs energy.

It costs confidence.

And for a lot of people, it costs years.

So your content should help people understand that getting help is not weakness.

It’s wisdom.

It’s leverage.

It’s how you move faster.

Belief #8: The Trust Belief

The eighth belief is trust.

They must believe you are the right person to guide them to the result.

Not just that your method works.

Not just that the outcome is possible.

Not just that they need help.

They need to believe you are the person they should trust.

Why you?

Why should they listen to you?

Why should they follow you?

Why should they choose your offer over the 700 other people saying similar things online?

This is where your backstory matters.

This is where your testimony matters.

This is where your reason for doing what you do matters.

This is where you have to show people why you are qualified to lead them.

And this is especially important if you are not your exact ideal client.

For example, I’ve had amazing clients who are men helping moms.

And sometimes that creates a trust gap.

Because a mom might think:

“Why is this guy trying to sell me something for moms?”

That doesn’t mean he can’t help them.

But it does mean he has to communicate why he’s the right guide.

He has to show his connection to the problem.

He has to show his experience.

He has to show his heart.

He has to show why he understands them.

Now, if you are your niche, that gets easier.

If you help people who are exactly like you used to be, you can basically say:

“I’ve been you, homie.”

And they’ll go:

“Okay, I trust you. Lead the way.”

But if you’re not your niche, you have to bridge that trust gap intentionally.

And the best way to do that is with your story.

Your story gives context.

Your story gives credibility.

Your story gives emotional connection.

Your story shows people why you care.

And when people understand why you’re doing what you’re doing, it becomes much easier for them to trust you.

These Beliefs Should Be Everywhere

So those are the eight core beliefs.

And again, these are not just sales call beliefs.

These should be infused everywhere.

Your content.

Your ads.

Your emails.

Your YouTube videos.

Your sales calls.

Your workshops.

Your webinars.

Your sales pages.

Your DMs.

Everywhere.

Because the more you build these beliefs before someone gets on a call with you, the more pre-sold they become.

And that changes the entire dynamic.

Instead of spending the whole call trying to convince them they have a problem…

They already know.

Instead of trying to explain why their old way isn’t working…

They already believe it.

Instead of trying to prove your method is different…

They already see it.

Instead of trying to convince them the outcome is possible…

They already believe it.

Instead of trying to drag them into a new identity…

They’re already wanting to step into it.

Instead of trying to overcome “I need to think about it”…

They already understand the cost of waiting.

Instead of trying to prove why they need help…

They already know figuring it out alone is slower.

Instead of trying to get them to trust you…

They already do.

That’s when selling feels different.

That’s when the sales call stops feeling like a wrestling match.

That’s when your marketing starts carrying weight.

That’s when people show up with a different level of readiness.

Lesson Two: Use Their Words, Not Yours

The second big lesson is this:

Use their words, not yours.

I see so many coaches and entrepreneurs using coach speak.

And I get it.

When you’re deep inside your own world, you start speaking in expert language.

You use terms your audience doesn’t use.

You describe their problems in ways they would never say out loud.

You talk about your method in ways that make sense to you but don’t connect with them.

And I’ve seen this at every level.

I’ve audited content.

I’ve listened to sales calls.

I’ve reviewed workshops.

I’ve looked at webinars.

I’ve worked behind the scenes with big brands.

I remember being behind the scenes with an eight-figure company, helping with their videos and sales stuff, and I was basically like:

“Dude, you’re using your language, not theirs.”

And that’s a major problem.

Because if your audience doesn’t recognize themselves in your words, they won’t feel like you understand them.

Here’s the analogy.

If I went to China, and I only speak English, and I’m trying to order Chinese food in English…

I might think I’m saying the right words.

I might be very clear in my own mind.

I might be speaking confidently.

But if they don’t understand me, I’m not getting my food.

Now, if I speak Mandarin, magically I can order.

Same person.

Same desire.

Same restaurant.

Different language.

That’s marketing.

A lot of coaches are speaking English to an audience that needs Mandarin.

They’re saying things that make sense to them.

But it’s not landing.

It’s not connecting.

It’s not creating that “oh my gosh, that’s me” feeling.

And if your marketing doesn’t create that feeling, it becomes very easy to ignore.

The Strawberry Ice Cream Problem

Here’s another example.

If I go to my six-year-old son and say:

“Hey buddy, do you want strawberry ice cream?”

He’s probably going to say no.

Not because he hates ice cream.

Not because he doesn’t want dessert.

Not because he’s not hungry.

But because he’s more of a chocolate guy.

So if I ask him if he wants strawberry ice cream, he might be like:

“Gross.”

But if I say:

“Hey bud, do you want chocolate ice cream?”

He’s going to be like:

“Heck yeah, dude. Dad, give it to me.”

Same category.

Same general offer.

Different language.

And this is what happens in your marketing.

You might be offering your audience “strawberry ice cream” when what they actually want is “chocolate ice cream.”

Then you think:

“My audience doesn’t want this.”

No.

They may want it.

You’re just describing it wrong.

You’re using words that don’t create desire.

You’re using language that doesn’t match how they think.

You’re using your expert words instead of their internal dialogue.

So one of the most important things you can do is get closer to their language.

Listen to sales calls.

Read DMs.

Look at comments.

Pay attention to the exact phrases they use.

What do they say when they complain?

What do they say when they describe the problem?

What do they say they want?

What do they say they’re afraid of?

What do they say they’ve tried?

What do they say when they’re frustrated?

That’s the gold.

Not the polished expert version.

The raw words.

The real words.

The words they use when they’re venting.

The words they use when they’re stuck.

The words they use when they’re finally being honest.

That’s what needs to show up in your content.

Because when people see their own words in your marketing, they feel understood.

And when they feel understood, they trust you faster.

Lesson Three: Be The Selector, Not The Auditioner

The last lesson is a little more ethereal.

Maybe even a little woo-woo.

But stick with me.

You have to become the selector, not the auditioner.

And dude…

For years, I’ll throw myself under the bus here…

I felt like I was auditioning.

I was performing.

I was trying to get people to like me.

I was trying to be picked.

It was like:

“Pick me, mom. Pick me.”

And maybe that came from childhood stuff.

Maybe it came from trauma.

Maybe it came from getting beat up by gangs and going through some of the stuff I went through growing up in Miami.

I don’t know.

But I know what that energy feels like.

And I also know it does not sell well.

Because when you’re auditioning, people can feel it.

When you’re desperate, people can feel it.

When you need the sale, people can feel it.

When you’re performing for likes, people can feel it.

When you’re trying to go viral just to be seen, people can feel it.

And it’s not attractive.

It’s not magnetic.

It’s not leadership.

It creates this weird needy energy that repels the very people you want to attract.

But when you become the selector, everything shifts.

Lean Out

When I’m on sales calls, I’m very leaned out.

That doesn’t mean I don’t care.

I care deeply.

But I care more about the human being on the other side of the call than I do about making the sale.

And that’s the key.

You should care more about your prospect than you care about the sale.

That is what creates trust.

That is what creates leadership.

That is what allows you to tell someone the truth.

And honestly, that is what makes you more attractive as a coach, consultant, or expert.

Because people can tell when you’re trying to get something from them.

And they can also tell when you’re genuinely trying to help them make the best decision.

That second energy is rare.

And because it’s rare, it stands out.

Now, I know this can be challenging when you’re in the beginning stages of your business.

Because you legitimately need sales.

You’ve got bills.

You’ve got pressure.

You’ve got goals.

You’ve got responsibilities.

So I’m not saying this is always easy.

There’s a fine line.

But the more you can lean out…

The more you can detach from the outcome…

The more you can truly select the right people instead of trying to convince everyone…

The more powerful your sales process becomes.

I Don’t Offer Everyone

Statistically, I have about a 60% offer rate.

Meaning roughly 40% of the people I talk to, I do not offer.

I turn them away.

Why?

Because I believe in taking on the right people.

I believe in offering the right people.

I believe in protecting the container.

I believe in doing what’s best for the person on the other side.

If I wasn’t actually being a selector, my offer rate would probably be 90 or 95%.

I’d just offer everyone.

But that’s not how I operate.

And that’s what makes the energy different.

Because when you know you’re not trying to sell everybody, you become more grounded.

You become more honest.

You become more clear.

You stop contorting yourself to win approval.

You stop chasing.

You stop performing.

You stop trying to convince people who aren’t ready.

You simply lead.

And that leadership is magnetic.

Desperation Is Gross

This applies to content too.

When someone is performing in their content, you can feel it.

When they’re trying so hard to be liked, you can feel it.

When they’re chasing virality, you can feel it.

When they’re posting from desperation, you can feel it.

And honestly…

It’s gross, bro.

Nobody wants to chase that.

Nobody wants to buy from someone who feels like they need the sale more than they want to help.

People want to follow conviction.

They want to follow clarity.

They want to follow leadership.

They want to follow someone who has standards.

Someone who knows who they help.

Someone who knows who they don’t help.

Someone who can say:

“This is for you.”

And also:

“This is not for you.”

That’s powerful.

That’s attractive.

That’s the selector energy.

The Real Goal: Pre-Sold Clients

So let’s bring this all together.

If you want your dream clients to want to buy from you, you need to stop thinking about marketing as just posting more information.

You need to stop believing that more content automatically creates more clients.

You need to stop assuming people will buy just because you’re good at what you do.

They won’t.

Not unless they believe the right things first.

They need to believe they have the right problem.

They need to doubt their old approach.

They need to believe your method is different.

They need to believe the outcome is possible for them.

They need to be willing to step into a new identity.

They need to understand the cost of inaction.

They need to believe expert help is faster than figuring it out alone.

And they need to trust you as the guide.

That’s the game.

And then, on top of that, you have to use their words, not yours.

You have to speak their language.

You have to stop selling strawberry ice cream to people who want chocolate.

And finally, you have to become the selector.

Not the auditioner.

Because when you combine belief-shifting content…

With the right language…

And the right energy…

You become far more magnetic.

You attract better people.

You repel the wrong people.

You get more qualified prospects.

Your sales calls get easier.

Your content starts doing more of the heavy lifting.

And you stop feeling like you have to chase people down and convince them to buy.

Final Thought

So if you’re a coach, consultant, or expert and you feel like your content isn’t converting…

Don’t just ask:

“Do I need to post more?”

Ask:

“What beliefs am I actually creating?”

Because that’s the deeper question.

Are you just educating?

Or are you influencing?

Are you just giving tips?

Or are you shifting the way people see their problem?

Are you just trying to sound smart?

Or are you using the words your dream clients actually use?

Are you auditioning for approval?

Or are you selecting the people you’re truly called to help?

Because once you make that shift…

Everything changes.

You stop sounding like every other coach online.

You stop attracting the wrong people.

You stop getting stuck in conversations with people who were never going to buy anyway.

And you start becoming the person your dream clients look at and go:

“Yep. That’s the person who can help me.”

And that’s when your words start making you money.

That’s when your message starts moving people.

And that’s when your marketing starts doing what it was always supposed to do:

Attract the right people…

Pre-sell them before the call…

And help them take action toward a better life.

So go back through these eight beliefs.

Look at your content.

Look at your emails.

Look at your sales calls.

Look at your workshops.

Look at your sales page.

Ask yourself honestly:

“Am I building these beliefs before I ask someone to buy?”

Because if not, that’s where the opportunity is.

Not more noise.

Not more random content.

Not more information.

More influence.

More clarity.

More belief-shifting messaging.

That’s how you get out there, make some freaking money, and change some freaking lives.

Who Is Jason Meland?

I am a value creator, mentor, and entrepreneur. I help online coaches master their messaging, attract dream clients, and build thriving high profit, high impact businesses.

When You’re Ready, Here’s How I Can Help You:

1. Grab a copy for the 5 posts responsible for 7 figures in online fitness sales: https://www.indemandcoach.com/5-posts-ebook-2505 

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