The Three-Phase Roadmap to Grow Your Online Fitness Coaching Business to Multiple Six (or Even Seven) Figures

If you’ve ever felt like you’re on an income rollercoaster—some months up, other months down—you’re not alone. I’ve been there. The stress. The uncertainty. The temptation to throw in the towel. But what if there were a clear path? A step-by-step roadmap like a LEGO instruction manual you could follow to consistently bring in 5, then 10, then 20+ clients per month—without spamming DMs or duct-taping strategies together?

This post breaks down exactly that. The roadmap I use with my own clients to go from chaos to consistency—zero to $20k, $50k, and beyond—by building the right things in the right order.

Phase 1: MONETIZE – Get to 5 Clients Per Month Consistently

Goal: Build the foundation. Get 5 clients coming in every single month—predictably.

Most coaches start here. Maybe you’re bringing in a client or two sporadically. But it’s not consistent. This is the phase where you stop winging it and build the engine that creates stable monthly growth.

Project #1 – Dial in Your Magic Messaging

This is where it all begins.

• One Dream Client – Pick a specific person you help.

• One Core Problem – What’s the real pain they’re facing?

• One Dream Outcome – What transformation are you offering?

• One Way of Doing Things – Your unique mechanism or signature method.

“If you can articulate their problem better than they can… they’ll trust that you can solve it.”

When I was in my fitness business, I targeted entrepreneurs struggling with stubborn belly fat. I had a method called the Stubborn Fat Solution. It worked because it was specific. My marketing spoke directly to them. That’s how you create market-to-message match.

Project #2 – Craft an Irresistible Offer

A great program doesn’t equal a great offer. Your offer is how you position the program.

• Are you clearly communicating the transformation?

• Are you highlighting the value?

• Does it feel urgent, valuable, and uniquely suited to them?

I didn’t change my offer. I changed how I described it—emphasizing co-creation—and I sold it out in 4 days.

Project #3 – Build a Simple Funnel (Using Social)

No need for complicated tech. In fact, under 5 clients/month, I recommend one social channel.

For me, it was (and still is) Facebook.

• Aim for 10 new leads/day.

• Grow your network with your dream clients.

• Engage in groups or paid communities where your audience hangs out.

Project #4 – Create a Strategic Content Engine

You need four types of content:

1. Connection Content – Values, beliefs, lifestyle, what you stand for and against.

2. Influence Content – Mistakes, objections, limiting beliefs. Help shift perspectives.

3. Authority Content – Social proof, frameworks, lessons, how-tos.

4. Conversion Content – Campaigns with clear hooks and CTAs driving people to events (like workshops or masterclasses).

Consistency is key, but resonance is the game.

Project #5 – Install a Conversion System

This means:

• 5–10 quality DMs with warm leads/week

• Booking calls with ease

• A simple conversion script that closes

If you’re doing these things—and your offer/message are dialed—you will hit 5 clients/month.

Phase 2: SCALE – 10 to 15+ Clients per Month (Without Stress)

Goal: Simplify and expand. Scale without complexity.

If you’re consistently landing 5–10 clients/month and you’ve got some revenue flowing, you’re ready to scale.

Project #1 – Level Up Your Content Engine (Content Alchemy)

This is where we double down on what’s already working:

• Mastering hooks

• Improving CTAs

• Understanding dream client psychology

Better content = higher conversion (with less effort).

Project #2 – Add Long-Form & Nurture Channels

Time to add depth:

• Email list – Repurpose content. Build relationship.

• YouTube or Podcast – 7+ hours of content consumption is the magic number before someone buys (Google said it, not me).

Project #3 – Upgrade Delivery & Retention Systems

• Onboarding processes

• Systems to track client wins

• Optional: Leverage AI or hire an assistant coach

Also consider:

• Tiered Offers – Let clients ascend into a backend program.

• Community or Mastermind Layer – Increase retention + lifetime value.

You don’t need a huge team. Just a lean delivery system that works with you.

Phase 3: IMPACT – 20+ Clients and $50k–$100k+ Months

Goal: Refine, automate, elevate. Step into your role as a leader.

This is where most burn out—because they keep scaling complexity. But real growth happens by simplifying through systems and team.

Project #1 – Systematize Everything

Audit every area:

• Lead Gen

• Lead Nurture

• Conversion

• Delivery

• Retention

Use tools. Use AI. Automate. Document. Delegate.

Want a lean 7-figure business? Get obsessed with operational efficiency.

Project #2 – Elevate the Brand

• Get on more stages

• Increase visibility

• Push your big ideas and POV across multiple platforms

This is the thought leader level.

• Omnipresence matters.

• Your message is your brand.

Think Hormozi. Think those who seem to be everywhere—because they’ve earned the right by mastering the fundamentals.

Summary: Build the Right Thing at the Right Time

You wouldn’t walk into the gym and deadlift 300lbs on Day 1. So don’t try to scale before you’ve monetized.

Most coaches fail because they’re building the wrong bag of LEGO bricks at the wrong time.

But if you:

• Focus on one project at a time

• Master it

• Then move to the next phase…

You’ll build a business that’s scalable, stable, and most importantly—aligned with your life.

So what’s your next move?

If you want to co-create your roadmap with me—and have access to the exact step-by-step project list I give my clients (plus hands-on help to build it out)—you can join the waitlist. No pressure. Just let me know if you want in.

This isn’t about hustling harder. It’s about building smarter.

Let’s build the LEGO set of your dreams—one bag at a time.

Who Is Jason Meland?

I am a value creator, mentor, and entrepreneur. I help online coaches master their messaging, attract dream clients, and build thriving high profit, high impact businesses.

When You’re Ready, Here’s How I Can Help You:

1. Grab a copy for the 5 posts responsible for 7 figures in online fitness sales: https://www.indemandcoach.com/5-posts-ebook-2505 

2. Join the waitlist to get an invite to join the Client Attraction Accelerator https://www.indemandcoach.com/in-demand-waitlist 

3. Work with me personally 1:1 to build a high profit, high impact online coaching business. DM me "mentorship" here for details