How I Closed $20k in a Day (Twice) — And the 3 Things That Got Me There

March wasn’t quite a record month for us... but it hit different.

We had two days—back to back—where we closed $20,000 in cash.

To put that in perspective: when I was a firefighter 15 years ago, I made $22,900... for the entire year.

To now hit that in a single day?

Wild. Humbling. And it made me reflect: what actually got us here?

So I’m gonna break down the 20% that created 80% of the results, so you can take what resonates and plug it into your business.

1. Conviction in My Offer

And I don’t just mean belief... I mean embodied, unshakeable conviction.

To be real with you—I started to slip into some imposter syndrome and self-doubt recently. Happens to the best of us. Especially when you're growing, leveling up. I talk to a lot of entrepreneurs and coaches, and this part rarely gets talked about.

But I pulled myself out of it—fast—by stepping into a mental reframe I call "The Pinprick Frame".

This came from one of my mentors, Chris, and it’s powerful:

What would 12-year-old Jason be proud of today?

I sat with that.

And I started owning my wins:

• I competed on American Ninja Warrior.

• I built a gym with 300+ active members.

• I’ve served over 4,000 clients across my gym, online fitness biz, and now my coaching company.

I built a business I used to dream about. And that reminder snapped me back into my power.

When you fully own what you’ve built—your energy shifts. Your content hits different. Your sales come from a place of service, not survival.

It changes everything.

So if you’re feeling off right now... ask yourself: Would 12-year-old you be proud of what you’ve built? Because I bet the answer is yes.

2. Offer Positioning That Hits the Real Pain

Once the conviction was back, I looked at my offer.

It needed to evolve.

What I landed on was simple, clear, and hit a core pain point:

"I’ll build your marketing. You just close the deals."

That one line? It landed like a punch.

Here’s why it worked:

Most coaches are incredible at what they do. They can coach. They can serve. They can even sell—when the lead is warm and on a call.

But they struggle with the actual engine—consistent, high-quality, inbound leads.

That’s the real bottleneck.

So I simplified the offer and positioned what I already mastered:

"I’ll co-create your marketing engine with you. I’ll do the heavy lifting. You just show up and close."

And within 4-5 days, we sold 9 spots.

(For transparency—I originally planned to take 8, but I had the capacity, so we added one more.)

We now have 11 people on the waitlist for the next round.

Real Results:

• Rachel: 197 leads in 2 weeks. Closed 13 clients.

• Chris: 17 new clients in March.

• Patty: Almost a record launch for her faith-based weight loss program. 30 people on her waitlist.

Simple offer. Clear pain point. Deep conviction.

It’s the combo that cuts through the noise.

Ask yourself: How are you positioning your offer right now?

If it sounds like everyone else—“1:1 coaching to help you hit $30k months”—you’re blending in.

Get specific. Own your skill. Solve their biggest pain.

3. The Invisible Funnel: How We Sell Without Selling

Funnels today? They aren’t linear like they used to be.

Let’s rewind back to 2019-2021.

• You post content.

• DM people who engage.

• Give them a lead magnet.

• Book a call.

• Make a sale.

That still works. But it’s harder now. People are exposed. Tired. Oversold to.

Or maybe you run ads to a funnel... and they opt in... and then ghost you forever. Sound familiar?

The buying psychology hasn’t changed.

But the consumer behavior has.

So here’s what we did—and what I teach my clients:

We built what I call an Invisible Funnel—a strategic content ecosystem that nurtures trust, authority, and demand... without being sleazy or pushy.

Here’s how:

We ran Conversion Content Campaigns using:

• My Facebook profile (top-of-funnel)

• A Facebook group

• My email list

• And now, YouTube

This created an ecosystem where:

✅ Content builds resonance and belief
✅ Messaging hits real pain and builds trust
✅ The system nurtures people consistently

So when I dropped the offer...

People were ready. Already nurtured. Already trusting. Already sold.

And I didn’t send a single outbound DM.

Let me say that again:

We filled every spot—100% inbound.

That’s the power of the invisible funnel.

And when I say nurture, I don’t mean “warm them up” in the bro-marketing sense.

I mean actually care for your audience.

• Help them win before they buy.

• Shift their beliefs.

• Let your content develop them into the version of themselves that says “I’m ready.”

When you care deeply and show up with the right message at the right time… sales feel effortless.

You’re Probably Closer Than You Think

If you’ve been pushing hard... And things still aren’t clicking...

Chances are—it’s not because you suck.

You’re just:

• Not positioning your offer clearly enough

• Using the wrong language in your content

• Missing a nurture system that develops demand

Example:

When I was in Mexico, I thought about this analogy:

If I walked into a restaurant and spoke zero Spanish, trying to order a meal...

They wouldn’t understand me.

But if I spoke fluent Spanish? I’d get exactly what I want.

Marketing is no different.

You’ve gotta speak the right language, in the right order, to the right person.

That’s how your audience finally hears you.

So here’s your checklist:

✅ Own your results. Step into your power.
✅ Refine your offer. Solve a real, expensive problem.
✅ Build your Invisible Funnel. Nurture like you mean it.

Do this—and you won’t need to chase clients.

They’ll come to you.

Final Words

I hope this post hit.

And if it did—drop a comment, share this with someone who needs it, and make sure you’re subscribed so you don’t miss the next one.

Your message matters now more than ever.

Say it. Share it. Speak it.

Be seen. Be heard. Be impactful.

Who Is Jason Meland?

I am a value creator, mentor, and entrepreneur. I help online coaches master their messaging, attract dream clients, and build thriving high profit, high impact businesses.

When You’re Ready, Here’s How I Can Help You:

1. Grab a copy for the 5 posts responsible for 7 figures in online fitness sales: https://www.indemandcoach.com/5-posts-ebook-2505 

2. Join the waitlist to get an invite to join the Client Attraction Accelerator https://www.indemandcoach.com/in-demand-waitlist 

3. Work with me personally 1:1 to build a high profit, high impact online coaching business. DM me "mentorship" here for details