This Video Strategy Made Me 7 Figures
This Video Strategy Made Me 7 Figures (And It Wasn’t the Video)
Let me start with this…
I’m going to walk you through a couple videos that generated over $22,000 in cash from a single video.
But here’s the part most people miss:
It wasn’t the video itself that made the money.
It was what I did during and after the video that actually generated the sales.
And over time, I’ve taken this exact same skill I’m about to break down for you…
…and used it to generate over $100,000 from a single video.
Right now, this skill alone is producing ~$102,750/month in sales on average for me.
So when I say this…
This is the most profitable skill you can learn right now…
…I mean that.
Especially in this AI-driven world where content is everywhere.
This skill is the 5% that produces 95% of the results.
The $22K Video (That Only Had 1,200 Views)
Let’s break this down.
One of the first examples was from my online fitness business.
Title: The 5 Worst Fat Loss Mistakes Most People Make Trying to Lose Belly Fat
Views: 1,200
Comments: 105
Inbound DMs: 15
Cash Generated: $22,000
Not viral.
Not massive reach.
But highly profitable.
Why?
Because of what I said in the video…
And what I did after the video.
The $33K Month (And Why the Yellow Dress Didn’t Matter)
Another example…
Video Title: Get a Body Like Beauty Without Feeling Hungry Like the Beast
Views: ~3,300
Comments: 318
DMs: ~14–15
Cash Collected That Month: $33,000
Yes—I wore a yellow dress in the video.
No—that’s not what made the money.
😂
Maybe it helped me be more me…
Maybe it made me more authentic…
But the revenue didn’t come from that.
It came from the messaging, the belief shifts, and the strategy after the video.
The $100K+ Workshop
Fast forward…
I ran a live Zoom workshop on:
“The 8 Core Beliefs You Need to Infuse Into Your Content to Pre-Sell Buyers”
That single workshop generated:
Over $100,000 in cash.
And here’s something important:
Every example I just showed you was LIVE.
Not polished.
Not scripted to perfection.
Not AI-generated.
Live.
Why Live Content Is More Powerful Than Ever
Right now…
We’re in an AI revolution.
Which means:
Content is easier than ever to produce
Information is everywhere
Everyone looks “polished”
So what stands out?
What can’t be faked.
And that’s:
Real-time thinking
Real emotion
Real connection
Going live—whether it’s:
Facebook
Instagram
Zoom workshops
…is one of the highest-leverage moves you can make right now.
Because people can feel it.
What NOT To Do (This Is Where Most People Fail)
Before I tell you what works…
Let’s talk about what doesn’t.
❌ Just Teaching
This is what I used to do.
And it’s what most people are still doing.
They’re just…
Teaching
Educating
Sharing tips
But here’s the problem:
Information is now a commodity.
Anyone can:
Google it
Ask ChatGPT
Watch a YouTube video
So if all you’re doing is teaching…
You’re replaceable.
The Shift That Changes Everything
You need to move from:
Informing → Influencing
Because:
Information creates awareness
Influence creates action
And action is what creates:
DMs
Calls
Sales
The Real Skill: Shifting Beliefs
If you want to make money from content…
You need to learn how to:
Shift what people believe to be true.
Because people don’t buy based on information…
They buy based on beliefs.
Step 1: Say The Right Words (In The Right Way, Order, and Context)
This is where it all starts.
Right words. Right way. Right order. Right people.
There is a sequence to this.
And when you get this right…
Everything else gets easier.
The Jay Abraham Principle
There’s a famous marketer, Jay Abraham, who said:
“If you can articulate the problem better than your ideal client…
they’ll assume you have the solution.”
That’s the game.
Part 1: Tap Into Their Struggle Story
You need to deeply understand:
Their pains
Their frustrations
Their complaints
Their limiting beliefs
What they’ve already tried
And not in a generic way…
But in a specific, emotional, real-world way.
The Dog Whistle Analogy
Imagine Times Square on New Year’s Eve.
Everyone is shouting.
That’s the internet right now.
Now imagine…
You blow a dog whistle.
Only dogs turn.
That’s what great messaging does.
It filters out everyone else…
And only attracts your ideal client.
Part 2: Shift The Right Beliefs
This is what actually drives conversion.
In my case…
Instead of teaching:
“Eat healthy”
I shifted the belief to:
“You don’t need to eat healthy… you need to eat RIGHT.”
Then I:
Explained what “eating right” actually means
Shared stories of my own realization
Showed client transformations
So instead of:
“Here’s how to lose 10 pounds…”
It became:
“Here’s why everything you’ve been told is wrong… and what actually works.”
That creates:
Curiosity → Emotion → Action
Step 2: Stop Posting Content… Start Creating Demand
Most people are stuck here:
Posting content
Trying to go viral
Running ads
But not making money.
Why?
Because they’re not creating demand.
Real Example: The “Leads But No Sales” Problem
I had a client:
Running Facebook ads
Using GoHighLevel
Had thousands of leads
But…
Sales were going down.
They were literally:
Getting more attention… and making less money.
Because:
Attention ≠ Demand
The Content Triangle (Your Demand Engine)
If you want to create demand…
You need an ecosystem.
Think of it like this:
🔺 Top of Funnel
Facebook
Instagram
🔺 Middle of Funnel
Email list
Relationship builder
🔺 Nurture Channel
YouTube
Podcast
This creates your content triangle.
The 7-11-4 Rule
Google talks about this:
7 hours of content consumption
11 touchpoints
4 platforms
Before someone buys.
Your job is to:
Create an environment where people live in your world.
Step 3: The Conversion Mechanism
Now that people:
Know you
Trust you
Believe you
You need a place to convert them.
For me, that’s always been:
Live workshops / masterclasses
What Happens Inside The Video (That Drives Sales)
This is where most people mess up.
They think:
“I just need to give value.”
No.
You need to:
1. Hook attention
2. Tell stories
3. Shift beliefs
4. Provide evidence
5. Introduce your unique perspective
Your Unique Perspective Is The Differentiator
Because here’s the truth:
People can get information anywhere.
But they cannot get YOU anywhere.
Example: My Unique Mechanism
Instead of generic advice…
I introduced:
The Flex Fuel Nutrition Framework
Now it’s no longer:
Generic
Replaceable
Forgettable
Now it’s:
Branded
Memorable
Sellable
The Meta Example (Marketing Version)
In my workshop…
I didn’t just teach marketing.
I reframed it.
Old belief:
“Post more content. Get more leads.”
New belief:
“Fix your messaging. Shift beliefs. Create demand.”
That’s the shift.
Why This Works (And Why It’s More Important Than Ever)
We’re in a world where:
AI can create content instantly
Everyone is “teaching”
Information is everywhere
So the question becomes:
Who can actually influence?
Because that’s what:
AI can’t replicate (yet)
Most people don’t know how to do
Creates real revenue
The Formula (Simple, But Not Easy)
If you want to make this work…
Here it is:
1. Dial in your messaging
Speak directly to their struggle
Be specific
Be emotional
2. Shift beliefs
Challenge old thinking
Introduce new truth
Back it with stories + proof
3. Build a content ecosystem
Multiple touchpoints
Multiple platforms
Consistent exposure
4. Use a conversion event
Live workshop
Masterclass
Webinar
5. Focus on influence, not information
Make them feel
Make them think
Make them act
Final Thought
If you take nothing else from this…
Take this:
Your content doesn’t need more reach.
It needs more influence.
Because when you learn how to:
Say the right words
In the right way
In the right order
To the right people
…you don’t need more views.
You need:
More belief shifts.
And when you do this right…
A 1,200 view video can make $22,000.
A live workshop can make $100,000+.
And your content stops being:
Noise…
…and starts becoming:
Demand.
If you’ve got questions, drop them below.
And remember:
Your message matters now more than ever.
Don’t be afraid to speak it.
Who Is Jason Meland?
I am a value creator, mentor, and entrepreneur. I help online coaches master their messaging, attract dream clients, and build thriving high profit, high impact businesses.
When You’re Ready, Here’s How I Can Help You:
Grab a copy for the 5 posts responsible for 7 figures in online fitness sales: https://www.indemandcoach.com/5-posts-ebook-2505
Join the waitlist to get an invite to join the Client Attraction Accelerator https://www.indemandcoach.com/in-demand-waitlist
Work with me personally 1:1 to build a high profit, high impact online coaching business. DM me "mentorship" here for details
